Passenger Preferences in Rail Transport in Poland as Regards Travelling Time and Cost

The paper includes an analysis of passengers’ preferences in the context selected marketing activities conducted by leading railway companies operating passenger transport sector Poland. Operators’ offers are highly varied, which may make it difficult to find benefits expected passenger. Basing on earlier research, main categories covered operators’ classic include time and cost journey, and, less frequently, safety comfort. purpose was whether price (cost categories) applied most activities, used for development operator’s offer, corresponded with contemporary preferences. conclusions based results primary research a random-quota sample 1012 passengers. Research results—major factors determining among long-distance passengers included trip duration favorable departure hours, whereas not major issue. importance increased age respondents. Moreover, short-distance routes, were depending domicile smaller town, more important these two were.